If you’re a small business owner looking to build or revamp your website, one of the first questions that probably comes to mind is: “How much will it cost?” And the honest answer is – it depends.
Website design costs can vary widely depending on your needs, the features you require, and who you choose to work with. In this guide, I’ll break down the typical costs involved in small business website design and give you a clearer idea of what to expect when investing in your online presence.
Why Your Website Matters
Your website is often the first impression a potential customer will have of your business. In today’s digital-first world, it’s not just a “nice-to-have” it’s a business essential. A well-designed website can help you:
Establish credibility
Attract new customers
Generate leads and sales
Represent your brand professionally
Compete in your local or national market
Typical Website Design Costs for Small Businesses (UK Guide)
Here’s a general breakdown of what you can expect:
Type of Website | Estimated Cost (GBP) | What’s Included |
|---|---|---|
Basic Brochure Website | £500 – £1,500 | 1–5 pages, contact form, mobile-responsive design |
Standard Small Business Website | £1,500 – £3,500 | 5–10 pages, on-page SEO, lead forms, blog, basic CMS |
E-Commerce Website | £3,000 – £7,000+ | Product catalogue, payment gateway, inventory & order management |
Custom-Built Website | £4,000 – £10,000+ | Tailored design, advanced features, CRM integrations |
Ongoing Maintenance | £50 – £150/month | Hosting, updates, backups, basic support |
Note: These are guide prices, your specific needs may push the price lower or higher.
What Factors Influence Website Design Costs?
Number of Pages – More pages = more design & development time.
Custom Design vs Templates – Bespoke designs cost more than using pre-built templates.
Functionality – Features like booking systems, chatbots, payment gateways, and integrations all add to cost.
Content Creation – Do you need help with copywriting, images, videos or branding?
SEO & Marketing Tools – Basic SEO is often included, but advanced setup may come at a premium.
Ongoing Support – Do you want to manage your site yourself or prefer a monthly support package?
Is It Worth the Investment?
Absolutely. A well-built website is one of the highest-ROI investments you can make as a business owner. Unlike social media profiles or third-party marketplaces, you own your website. It’s your digital real estate, working 24/7 to attract and convert customers.
Want a Website That Works Hard for Your Business?
Frequently Asked Questions (FAQs)
1. Can I build my website myself using a platform like Wix or Squarespace?
Yes, but DIY builders have limitations in terms of flexibility, SEO, and scalability. A custom site offers more control, better performance, and a professional edge.
2. How long does it take to design a small business website?
Typically, 3-6 weeks depending on the scope of the project, number of pages, and content readiness.
3. What if I already have a website, can you improve it?
Absolutely. I offer website audits, redesigns, and performance improvements to help you get the most from your existing site.
4. Will my website be mobile-friendly and SEO-optimised?
Yes! All websites I design are fully responsive and include essential on-page SEO setup to help you rank in Google.
5. Do I need to provide the content and images?
If you have them, great! If not, I offer content writing, image sourcing, and branding support as part of my services.
