I’ve been in digital marketing for over ten years. In that time I’ve worked with dental practices, small businesses and multinational brands, including a global clear aligners brand, and managed seven-figure ad budgets.
Dental is where I’ve chosen to specialise. I’ve worked with more than a dozen UK practices, from independents to dental groups, and I’ve learned that the best marketing starts with the patient. Before anyone books, they’re nervous, comparing options and looking for a reason to trust you. Good marketing gives them that reason.
That thinking sits behind everything I do, whether it’s a Google Ads campaign, a new website or a follow-up system that makes sure no enquiry goes cold. Today I run Jay Rocks Marketing and I’m co-founder of Foxstern Dental Growth Partners.
The tools I use every day to plan, run and measure campaigns for dental practices.
Where most high-intent patient enquiries start. I build and manage campaigns around the treatments each practice wants to grow.
For Facebook and Instagram campaigns that build awareness and turn local interest into consultations.
Tracking that shows which campaigns bring in enquiries, so budget goes where it works.
CRM and automation for email, SMS and WhatsApp follow-up, so every enquiry gets a response.
For fast, flexible websites and landing pages that practices can keep up to date.
The heart of local SEO. Reviews, posts and accurate details that help practices show up in local search.
Over the past decade I’ve gone from running campaigns to building businesses around them. Here’s where that’s taken me.
My personal brand, where I share what I'm learning about dental marketing, AI and how patients choose a practice.
Co-founder of a dental growth consultancy helping UK practice owners with marketing, compliance, practice management and growth.
Founder of a full-service digital agency covering branding, Google and Facebook Ads, websites, local SEO and CRM systems.
Paid media and growth campaigns for a global brand in the clear aligner market.
Tell me a little about your practice and what you’d like help with, and I’ll get back to you personally.
